Captivate the Mic: Master Public Speaking & Video, Build Confidence and Boost Visibility

Pulling Back the Curtain on the Speaking Business with Amy Castro | Captivate the Mic | Episode xx

Elaine Williams

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In this episode of Captivate the Mic, Elaine sits down with Amy Castro, a corporate trainer, speaker, and communication expert with over 30 years of experience in the speaking industry.

Together, they pull back the curtain on what it really takes to build a sustainable speaking career — beyond the stage, the spotlight, and the hype.

Amy shares honest insights about:

  • why most of the work happens offstage
  • the unsexy but essential parts of the speaking business
  • how belief and confidence affect your ability to sell yourself
  • the difference between motivational speaking and corporate training
  • why “exposure” isn’t always worth it
  • how to niche strategically without boxing yourself in
  • the importance of storytelling — even in corporate training

This conversation is grounded, practical, and refreshingly real for anyone considering speaking, training, or thought leadership as a career — or anyone who wants to communicate more clearly and confidently in professional spaces.


🔑 KEY TAKEAWAYS

  1. Speaking is a business — not just a performance.
    Most success comes from follow-ups, outreach, and relationship building.
  2. Be cautious of inflated income promises.
    If it sounds too good to be true, it usually is.
  3. Confidence isn’t about ego — it’s about belief.
    Belief in your message matters more than how “cool” your topic sounds.
  4. Corporate training offers long-term sustainability.
    When organizations trust you, one workshop can turn into years of work.
  5. Storytelling is essential — even in training environments.
    People remember stories, not bullet points.
  6. Niches help you grow faster, not smaller.
    Clarity attracts the right opportunities.
  7. Free speaking should be strategic, not habitual.
    Exposure only matters if it leads somewhere.
  8. Imposter syndrome doesn’t disappear with experience.
    The goal is learning how to work through it — not waiting for it to vanish.


👤 GUEST BIO — AMY CASTRO

Amy Castro is a corporate trainer, speaker, and communication expert with over three decades of experience helping organizations improve communication, leadership, and customer service.

After serving in the U.S. Air Force, Amy built a thriving speaking and training business, working with organizations such as NASA, Texas Children’s Hospital, and numerous government and corporate clients. Her work focuses on practical communication strategies, leadership development, and workplace effectiveness.

Amy is known for her grounded, honest approach to the speaking industry and her ability to make complex communication concepts relatable, engaging, and actionable.

🔗 Website: https://amycastro.com
📧 Email: amy@amycastro.com

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